Pioneer Seeds Runway Team
The Runway team conducts user research and concept validation to prepare future features to be developed by the delivery teams.
The photos are from a workshop conducted in Corteva’s headquarters in Des Moines, Iowa. We worked on the welcome page experience of the Pioneer Seeds app and completely new navigation and app architecture.
We conducted 111 interviews, researched 3 different products, and organized 4 workshops with our stakeholders and users.
Design iterations for the “Welcome page”. Starting with what came out of the workshop, and ending in the high fidelity designs curated by users.
Redesigned architecture
These features where introduced in early 2020.